Bounty Data Breach

Bounty is a parenting club which provides support and advice to new parents who sign up to use their services online/via their mobile app, or to people who are directly referred to them via a maternity ward.

The company admitted that between June 2017 and April 2018 they sold users information to third party data brokers like Equifax, Acxicom and Sky. They had no consent from any of their users to sell their personal details. Over 34 million personal records were shared with 39 different companies.

Bounty were fined the maximum amount (at the time) of £500,000 for the data breach.

Steve Eckersley, the ICO’s director of investigations, said the amount of data shared in the Bounty Data Breach was “unprecedented”.

“Bounty were not open or transparent to the millions of people that their personal data may be passed on to such large number of organisations,” Eckersley said. “Any consent given by these people was clearly not informed. Bounty’s actions appear to have been motivated by financial gain, given that data sharing was an integral part of their business model at the time”

How do I know if my data has been breached by Bounty?

If you have subscribed to Bounty in the past, then your data may have been involved in this data breach. Under law, Bounty should have sent you a letter notifying you of the fact that you were involved and that your data was breached.

Who are we?

Fletchers Data Claims is a legal service provided by Fletchers Solicitors, a Top 100 UK Law Firm with over 30 years experience of fighting for consumer rights. If you have been the victim of a data breach then you may be entitled to claim for compensation for any losses or damage caused, as well as the distress that the incident has caused. The Fletchers Data Claims service is there to represent your interests and help you claim back the compensation you are entitled to either through an individual claim against the organisation that breached your data or in some cases, through representing you and others are part of a large group action (often called a ‘class action’).

How do I claim?

If your data was part of the Bounty data breach then you may be entitled to compensation for the distress caused by the breach. Even if you are lucky and the breach did not result in any specific loss or damage, you are still rightly entitled by law to claim compensation for the distress caused by the incident. It is important that organisations like Bounty treat your data lawfully and with care and respect, and are held to account when they fail to do so.

In most cases of claim for distress following a data breach, the minimum level of damages to be sought at a settlement stands between £750 to £1,000, but with any data breach the value could be much higher depending on the circumstances and effects of the breach.

If the breach has caused you specific losses and damages or was particularly sensitive in nature then the amount of compensation could be significantly higher. This could well be the case given the nature of the data that Bounty may have held. This is why it is important to contact a knowledgeable legal team like us to ensure that your case is properly assessed and the right amount of compensation is awarded.

All advice provided is free of charge and if we take your case on, we always work on a no win-no fee basis. That means if your claim following a data breach is not successful, you will not be charged a penny.